Change The Campus + World: Nihon

Design

CLIENT

Every Nation Campus

ROLE

Creative Director

Graphic Designer

Photographer

YEAR

2021

CATEGORY

Apparel Design

Change The Campus + World is an apparel collection branded under Every Nation Campus Malaysia.

I was responsible for leading this project to create a collection of faith-statement apparel that fits the modern fashion and caters to the vast array of campus students’ fashion preferences, following the original slogan of Every Nation Campus - “change the campus, change the world.”

After four weeks of research, brainstorming, and designing, I created designs inspired by Uniqlo’s minimalism and Japanese pop culture. The Every Nation Campus team and I selected the two chosen designs for the “Nihon” collection - the “Genki-Dama” black tee inspired by Dragon Ball and the “Futuristic Minimal” beige tee inspired by modern Japanese minimalism. The designs also incorporated Japanese Kanji.

I also conducted a photo shoot, edited, and planned the promotion content for the apparel collection.