Change The Campus + World: Nihon
Design
CLIENT
Every Nation Campus
ROLE
Creative Director
Graphic Designer
Photographer
YEAR
2021
CATEGORY
Apparel Design
Change The Campus + World is an apparel collection branded under Every Nation Campus Malaysia.
I was responsible for leading this project to create a collection of faith-statement apparel that fits the modern fashion and caters to the vast array of campus students’ fashion preferences, following the original slogan of Every Nation Campus - “change the campus, change the world.”
After four weeks of research, brainstorming, and designing, I created designs inspired by Uniqlo’s minimalism and Japanese pop culture. The Every Nation Campus team and I selected the two chosen designs for the “Nihon” collection - the “Genki-Dama” black tee inspired by Dragon Ball and the “Futuristic Minimal” beige tee inspired by modern Japanese minimalism. The designs also incorporated Japanese Kanji.
I also conducted a photo shoot, edited, and planned the promotion content for the apparel collection.
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